My 77.7% engagement increase

How I overcame the fear of posting and boosted my content engagement.

Author

Millie Marconi
April 30, 2025

77.7% increase in engagement. That's what happened when I finally stopped overthinking and started using data.

I’ve been trapped in a cycle of doubt and hesitation about my content for years, so I thought I’d share exactly how that changed. Because next week, you'll have access to the same tool that helped me.

Last week I hosted a panel of experts to discuss content and AI. There were so many incredible insights (more on that here), but one of the biggest takeaways was that for most founders, creating content for LinkedIn felt necessary but daunting. Posts would sit in drafts for days while doubts multiplied. When something finally went live, the disappointing engagement only reinforced hesitations.

Sound familiar? It did to me.

I’ve been trying to do better with content for a while, but consistency always gives way to uncertainty and fear.

Then I had a turning point. I started "eating my own dog food" (as they say in tech) and used the beta version of testfeed to test every LinkedIn post before publishing.

The results speak for themselves…

Guess when I started using testfeed!

Those numbers mean more than just engagement statistics, they show the transformation from sporadic, anxiety-filled posting to confident, data-driven content creation.

The biggest shift wasn't just in the metrics, it was psychological. Content creation went from a source of anxiety to a data-driven process I actually looked forward to. The only thing that changes was the elimination of uncertainty.

Beyond the headline 77.7% engagement increase, here's what else changed:

  • Time spent per post: From 2+ hours to 30 minutes

  • Publishing frequency: From sporadic to consistent 2x/week

  • Engagement quality: 601 comments (not just reactions)

  • Reposts: 8 (extending reach beyond my network)

  • Overthinking incidents: Reduced by about 99%!!

The most exciting news is, testfeed launches officially next week, giving you access to the same tool that transformed my relationship with content creation.

But this isn't just about the tool. It's about shifting from uncertainty to confidence, from overthinking to action, from sporadic posting to consistent community building.

  1. Mark your calendar: testfeed launches next week!

  2. Watch your inbox: You'll receive details of the launch and your exclusive waitlist offer

  3. Prepare your content ideas: Have a few concepts ready to test straight away

Because you’re on our waitlist you’ll get priority access and special pricing that won't be available after launch week. This is your opportunity to transform your own content creation.

What would a 77.7% increase in engagement mean for you and your business? What opportunities might emerge from showing up consistently, knowing your content is optimized for the specific audience you want to reach?

Next week, you'll have the chance to find out.

Millie
Founder, testfeed

P.S. I'm curious, what's one content idea you've been hesitating to post? Reply and let me know what you've been overthinking. Maybe we can test it together once testfeed launches next week!