The deafening silence of zero engagement

Ever drafted a LinkedIn post, then stared at it for 20 minutes... only to close the posting box and promise yourself "maybe tomorrow"?

(Spoiler alert: Tomorrow doesn't come…)

You're not alone. In fact, that pit-in-your-stomach feeling before hitting "post" is one I know all too well. Before creating testfeed, I spent hours overthinking every LinkedIn post I tried to write.

The pattern was always the same: I'd write something, second-guess it, rewrite it, then abandon it altogether. I was constantly afraid my posts would make me look unprofessional or just wouldn't get any engagement.

The worst part? All that overthinking felt like wasted time—time I should have been spending actually running my business.

And I bet this sounds familiar to you too.

The content creation spiral is real, and it follows a predictable pattern:

1. Initial Inspiration: "I have something valuable to share!"

2. First Draft Confidence: "This looks pretty good."

3. Doubt Creep: "But wait, is this actually saying anything new or interesting?"

4. Refinement Loop: "Let me revise this again to make it stronger."

5. Specific Audience Worry: "What will Person X think when they see this?"

6. Embarrassment Anticipation: "What if no one engages and it just sits there looking sad?"

And the killer:

7. Tomorrow Paradox: "I'll come back to it later."

But the anxiety doesn't actually come from the content quality.

It comes from not knowing how people will respond.

• Will they find it valuable?

• Will they engage?

• Or will it be met with deafening silence?

You know testing is the way to get the answers you need.

That's exactly why we built testfeed.

When we launch in just a few weeks, you'll be able to test multiple versions of your content with a simulated audience of thousands who match your target demographic.

Before you hit "post," you'll know:

• Which version of your content performs best

• The emotional response your post will trigger

• What types of comments you're likely to receive

• If there are any controversial elements you should address

In short, you'll finally have the confidence to share your expertise, build your personal brand, and stop letting valuable insights die in your "tomorrow" folder.

Over the next few weeks as we get testfeed ready for launch, I'll share more details about how it works, the specific features you'll have access to, and stories from people just like you who've transformed their content approach using the platform.

For now, remember that your expertise deserves to be shared.

And soon, you'll have the tools to do it with confidence.

Millie
Founder, testfeed

P.S. As a waitlist member, you'll receive an exclusive reward when we launch. Just wanted to give you something to look forward to!